Regardless of whether you are a solopreneur, or the founder of an SMB – a website is your best tool to leverage leads. It is essentially an online marketing machine. That means not having a website is a sure-fire way to lose money.
But setting up a website is so hard! Are you sure? The Big Picture Academy is here to make it simple.
But the idea of having to code to build up a website from scratch is enough to intimidate anyone without coding background. The good news is that you don’t have to drop thousands of dollars to setup your website. In fact, you can do it yourself, and in this guide, we are going to show you exactly how you can do this!
The First Step Is Registering Your Website Domain!
You may be thinking, “wait, what on earth is a website domain?”
This is the URL of your website. “www.yourbusinessname.com.”
So, for example – our domain name is “www.thebigpictureacademy.com”
Choosing the domain name is as simple as ensuring that your business name is available to choose from. The good news is that this is relatively easy to find out. You can head over to a
domain hosting company such as Bluehost.
Type in your business name under the “Get your own address on the internet” section. Hopefully, your business name will show up without a problem. But if it does not, you may need to choose a difference suffix for your name. For example, “.com”, “.org”, “.co”, and so forth.
Great You Have A Domain Name In Mind – But What Is Hosting And You Do You Get On The Boat?
There are tons of hosting companies to choose from. Some reliable, others…not so much.
But we are here to help you make the registration process of your domain name as painless as possible. So, we have managed to come up with a top-three list of companies that you can choose from to host your domain.
Bluehost – $3.95/month.
HostGator – $2.43/month.
DreamHost – $2.95/month with advanced suffixes costing up to $4.95/month.
But Before You Buy Your Domain Name – Take A Second To Consider WordPress!
WordPress is the revolutionary SaaS that makes building a website painless!
Instead of buying your domain name individually through one of the above-mentioned platforms – you can choose a WordPress package. Each package has its own advantages, and restrictions. You can see the different options below.
You may be wondering, “But do I still have to pay for a domain name on top of that?”
That’s why WordPress is a great tool to use to build your website from scratch. The SaaS itself is completely free. The packages include your domain name, and hosting prices. Saving you the pain of having to find a domain name on an external platform.
WordPress May Be Simple But You Should Still Take The Time To Learn The Backend Features
The thing that makes WordPress so great is that it offers themes, which are fully customizable. Making it possible to have an elegant website for your business – without the coding struggle. Or the frustrations of forking out thousands of dollars to a developer (who probably uses WordPress anyway!)
But at the same time, it is still a platform. It may take you a while to get used to the way the backend menus work. There are some great tutorials and guides to help you through the process. Here is an example of everything you will need to do to set up a restaurant website.
Great – You Have Your Domain Name; What’s Next?
Take a quick break. Go fix yourself up a cup of joe. Then we can get back into it!
Got your coffee, ready to continue? Let’s go.
So now that you have a registered domain name and hosting, you need to decide on what you want your website to say. This is probably the toughest part of setting up your website. After all, it is a representation of your business and the quality of services/products on offer.
The good news is that nowadays – keeping things as simple as possible is actually better than going crazy complicated. There are four-pages that every website will need. Including:
The homepage is your landing page. It is where you need to grab the attention of your visitors. It should have your brand-name, a short pitch to your ideal customer, and of course, your contact information.
Having a small piece of content here which appeals to your idea customer persona is a great idea. Not sure where to start? The Big Picture Academy would love to help you. Get in touch with us today!
Products And Services
Here is where you feature what your business offers to customers. Regardless of whether it is a product or service. It’s important to have high-quality images (throughout your website). As well as a short description explaining each product, and it’s relevant pricing.
Another advantage of WordPress is that you can set it up as an e-commerce website. Meaning visitors will be able to convert into sales on the site as they order your products/services online.
The Good Ol’ Who Are We Page
Next up is the who we are page. Also known as the About Us page. This is important as it builds trust with potential customers. After all, everyone wants to know who they are spending there money with.
Trust is one of the biggest problems when it comes to sales through a website. Which is why you want to leave readers with little doubt behind your authenticity. Whether you have been credited by the BBB or customer testimonials.
A Way For Customers To Get In Touch With You (Contact Us)
Lastly, it’s your way to build a personal connection with customers. Your Contact Us page should list all the ways potential customers can get in touch with you to find out more.
From your physical location to your phone number, and email address.
Still having trouble determining what to say on your website? The Big Picture Academy can help you set up landing pages that convert prospects into sales. Reach out to us today!
Finally, Now That You Know What You Need – It Is Time To Design Your Website
This is the point where you will fall in love with WordPress.
The SaaS has dozens of free themes that you can choose from. These themes are pre-built, and can become yours at the click of a button.
You may feel lost trying to find the right theme. But just remember, it’s your business. Choose something that you love right off the bat. Here are a few themes that you can look through.
Once your theme is uploaded, all you need to do is customize it to your business.
Don’t worry – it’s super easy. In fact, it shouldn’t take you longer than an hour. That’s right. An hour to set up your entire business website.
It’s a simple matter of uploading pictures in the relevant fields, and editing the landing pages through the backend of the platform. No code needed.
For a full tutorial on how to do this, check out this video!
That’s all there is to it! Keep in mind that simple is always better. Ensure that your page is easy to follow, and navigate. If you would like more great advice, remember to sign up for our weekly newsletters. We offer premium help and how-to guides throughout our email list to help our subscribers build a killer business!